With the rise of functional foods, Lactalis sought to break into the competitive protein dessert space — not with another clinical product, but with a brand that could connect emotionally with active consumers. The goal was to create a bold identity that would appeal to fitness lovers, performance seekers, and everyday achievers looking for indulgence without compromise.
We created Stay Strong Pro — a brand that speaks the language of movement and mindset. Anchored in power and performance, the identity combines a deep black base for strength with electric colored accents to evoke energy and modernity. Angular typography reinforces boldness and determination, while a careful balance of athletic imagery and luscious dessert visuals bridges functionality with indulgence. A dessert that fuels goals, not guilt — Stay Strong Pro stands as the ultimate workout ally, empowering achievers to stay focused, strong, and unstoppable.
