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RENNAISSANCE OF ANIMAL BASED FOOD

With more consumers seeking unprocessed food and drink for a perceived health halo, meat and dairy are experiencing a renaissance. This shift, driven by demand for authenticity, health, and sustainability, is redefining animal-based products as natural, wholesome, and aligned with slow living

PLANT-BASED PROTEIN - CROSSROADS OF FLAVOR AND FUNCTION

As the plant-based protein market matures, it’s moving beyond meat mimicry and into a new era defined by global flavors, cleaner labels, and everyday accessibility. Despite fatigue around ultra-processed imitations, the category saw a 4% sales bump in 2024, led by Europe. Consumers now crave plant-based options that are affordable, nutritious, and actually taste good—without demanding a full dietary overhaul. The next wave of innovation lies in making plant-based simple, satisfying, and mainstream. This forecast kicks off a three-part dive into the future of alternative proteins, with fermented and cultivated options next on the menu.

A TASTE OF THE FUTURE – FHA-FOOD & BEVERAGE 2025

The FHA-Food & Beverage 2025 event in Singapore spotlighted the evolving food trends shaping Asia-Pacific’s dynamic market. From April 8–11 at the Singapore EXPO, the showcase confirmed key industry movements previously anticipated by trend forecasters

FEEDING GEN Z, A NEW GENERATION OF FOOD-LOVERS

Gen Z, born between 1997 and 2012, is becoming a dominant consumer group with an estimated $12 trillion in spending power by 2030. In 2024, food ranked as their top spending priority after essential bills, with many opting to cut back on other categories like fashion and tech to afford more nutritious choices. This generation's relationship with food blends seemingly conflicting desires: they seek health and wellness yet value indulgent comfort foods, and balance thriftiness with occasional splurges. Brands have a key opportunity to tap into Gen Z’s food fascination by creating cross-industry collaborations and real-life experiences that foster community, address loneliness, and align with their love for hype, health hacks, and emotional nourishment. A dual marketing strategy that speaks to both their cozy, introverted habits and their wellness aspirations will be essential.

SWEETS & SNACKS EXPO 2025- KEY TRENDS AND INNOVATION INSIGHTS

The Sweets & Snacks Expo 2025, held in Indianapolis from May 13–15, confirmed key WGSN trends, highlighting a shift toward indulgent, multi-sensory treats with layered textures like gummies, freeze-dried pieces, and popping candy. Global flavours such as matcha and ube gained prominence, while nostalgic profiles like peanut butter and jelly appeared in new formats. Better-for-you options with functional ingredients and natural positioning also stood out, particularly in formats like popcorn and meat sticks, reflecting growing consumer interest in both enjoyment and wellness.

JOYFUL DESIGN ALERT - PACKAGING BUILDS EMOTIONAL LOYALTY

Brands are increasingly using playful packaging and mascots to build emotional connections with consumers who are actively seeking joy and light-hearted experiences. With 88% of global shoppers looking for products that bring laughter and uplift their mood, and 91% preferring cheerful messaging, emotionally intelligent brands are responding by delivering micro-moments of joy through their packaging. This trend, known as "kidulting," is not just nostalgic fun—it’s a meaningful coping mechanism in a time of global uncertainty. Uplifting packaging not only enhances mood but also increases the likelihood of repeat purchases, as consumers are twice as likely to buy again after a positive emotional experience.

Key Design Strategies For Gen X And Boomers

With Gen X and Baby Boomers holding significant wealth and spending power, brands must tailor their design strategies to capture and engage this demographic effectively. This article explores the critical design considerations when targeting these age groups, focusing on colour palettes, inclusivity, packaging, and the broader societal context influencing their preferences.

Exploring Flavour Trends In The Future Of Convenience Foods

In a fast-paced world where time is precious, the Specialty Food Association's 2023 Today's Specialty Food Consumer Report unveils a vibrant tapestry of snack and mealtime solutions tailored to the discerning tastes of The Elevated Maximisers and The Expressionists. As we delve into the latest trends, a captivating narrative emerges, revealing an industry on the…

Connected packaging

Dive into the World of Connected Packaging with these Trailblazing Brands Connected packaging is transforming the consumer experience, offering more than just a product – it's an immersive journey into the heart of brands. In this tech-fueled era, SharpEnd, the pioneering Internet of Things design agency, is shining a spotlight on the most captivating players…

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