Dronningholm, the iconic Finnish jam brand born in the 60s, had built its reputation on natural ingredients, slow-cooked recipes, and a sense of homemade warmth. But after decades on the shelf, the brand needed to evolve — refreshing its identity while preserving the care, quality, and tradition that made it a household favorite.
Rooted in the brand’s essence, “Tradition’s Secret,” we created a new visual universe that feels both timeless and elevated. Hand-drawn botanical illustrations reflect the craft behind every jar. A deeper red brings richness to the shelf, while textured paper labels evoke handwritten recipes passed down through generations. A timeless update for a brand made with care.
