FIN
PACKAGING
FMCG
SEGAFREDO
THE CHALLENGE

In Finland — where coffee means strength — Segafredo wanted to stand out with an offer that embraced bold Italian coffee culture in a clean, modern way.

THE SOLUTION

We kept the iconic white base, added color ribbons for segmentation, and elevated the design with elegant minimalism. A nod to la dolce vita, without compromise. A refined pack that condenses the essence of Italian coffee in every cup.