Segafredo wanted to launch a new range rooted in transparency and traceability — leveraging blockchain to tell the full story of the coffee journey, from farm to cup. The challenge was to create a name and identity that could communicate this complex technology in a way that felt warm, human, and premium — for consumers who care about origin, quality, and social impact.
We named the range Storia, a tribute to the real people behind every bean. Through a documentary-style photoshoot from Honduras to Helsinki, farmers and roasters were placed front and center — their passion proudly featured on every pack. A soft brown and copper color palette brings warmth and craft, while a linking Segafredo “S” visualizes the blockchain’s role as a connective thread. A QR code invites curious consumers to explore individual stories — turning every sip into a shared journey. A design that blends tech and humanity, making transparency feel personal.
