Saarioinen, Finland’s queen of ready meals, set out to elevate the everyday pasta experience with a new line of oven-prebaked classics — healthier, heartier, and full of flavor. The challenge: create a contemporary design system that celebrates the warmth of homemade food while standing out on-shelf.
Arcu viverra ridiculus nisl ultrices bibendum velit habitant. Eget porttitor eleifend porttitor aptent lectus magnis lobortis viverra dignissim. Taciti eleifend turpis ac platea condimentum odio hendrerit. Aenean nostra litora leo faucibus sollicitudin et metus. Sed consectetur maecenas
We crafted a visual world where comfort meets clarity. A paper-like texture evokes the care of oven-baking, while vibrant colors help consumers navigate the variety with ease. Bold serif headlines meet modern sans-serif text, striking the perfect balance between tradition and freshness. A warm, inviting identity that brings oven-baked goodness to the heart of every Finnish table.
Arcu viverra ridiculus nisl ultrices bibendum velit habitant. Eget porttitor eleifend porttitor aptent lectus magnis lobortis viverra dignissim. Taciti eleifend turpis ac platea condimentum odio hendrerit. Aenean nostra litora leo faucibus sollicitudin et metus. Sed consectetur maecenas
