Ego, a leader in functional yoghurt in Slovenia, needed to modernize its image while staying true to its roots — a brand known for blending health, taste, and creativity. The goal was to rebalance indulgence with credibility.
We introduced a clean, vertical design language built around appetite appeal and functional clarity. Vibrant fruits, fresh colors, and a structured hierarchy helped Ego stand out on shelf — especially with its new protein line, marked by bold white cues in a sea of black. A modern visual identity that reclaims health without sacrificing taste.
