Cockta, a Balkan icon since the 50s, had lost visibility by blending in with generic cola cues. It was time to reignite its legendary status — staying true to its original blend while opening space for innovation through new product lines.
Built on the brand’s platform “Positively Different,” we redesigned the full Cockta universe — from the retro-inspired logo to the rosehip-shaped label and bottle silhouette. Cockta Free brought guilt-free pleasure with a crisp white design, while Cockta Blondie twisted the original with a zesty orange punch. A bold new system that honors its roots and opens the door to fearless flavor.
