SLO
PACKAGING
FMCG
TOM
THE CHALLENGE

Tom, Lucka and Jezek’s ice cream gang has been part of Slovenian summers for 60 years. The goal: update their legendary look without losing the magic that connects generations.

THE SOLUTION

We redrew the characters with care — preserving their charm, adding softness and modernity. Pastel colors and flat design brought playfulness and timelessness to the whole range. A childhood classic, refreshed for a new era of fun.