KSA
PACKAGING
FMCG
WALIMA
THE CHALLENGE

Walima, a freezer favorite across the Middle East, needed a refreshed image to remain top of mind — one that was accessible, expressive, and true to its purpose: balance for more.

THE SOLUTION

We reinvented the brand under the concept “Fun in the Kitchen.” A modern apron icon, cheerful typography, and fresh turquoise brought energy and consistency across ranges. A dynamic, flavorful identity that brings joy back to everyday cooking.