Goody, a beloved Saudi brand since 1969, was evolving into a house of brands — and needed a corporate identity that could reflect its purpose, its people, and its passion for food.

We defined GoodyCo’s essence as “Nurturing the Passion for Food, Heartfelt Connections.” A rhythmic logo, glowing gradients, and a flexible “G” mark celebrate unity, culture, and innovation. A bold new identity for a company that feeds hearts as well as tables.