CaixaBank’s tech division needed to recruit top talent — but without the constraints of a traditional corporate image.
Though part of the parent brand, CBTech had to break free and signal a new kind of energy, culture, and mindset.
THE SOLUTION
Built around the idea “The Game Is On,” we created a bold phygital ecosystem where tech talent could evolve from Rookie to Legend. A full identity system — from naming to office design — framed CBTech as a playground of creativity, purpose, and progress.
A vibrant brand that turns work into play — and talent into legend.
