GoodyCo, a leader in the MENA FMCG market, set out to create Goody Culinary Solutions — a B2B brand dedicated to helping culinary professionals overcome the everyday challenges of the kitchen. The mission: build a brand that reflects both the strength of a reliable partner and the creative energy needed to thrive in a fast-paced industry.
We designed an identity system inspired by GCS’s all-encompassing support — from venue consultation to trend forecasting. The iconic Goody double “O” was reimagined as a creative accent and a spoon — a symbol of both precision and passion. Deep blue conveys trust and structure, while bright yellow injects warmth and inventive spirit. A bold, approachable brand made to serve those who serve — helping professionals win the daily culinary battle, one service at a time.
