In a market where chocolate felt either too boring or too premium, Woot was created to shake things up in Morocco. The goal? Make real, indulgent chocolate accessible to Gen Z munchers — and give them a snack that matched their energy. From naming to logo, packaging, and even the chocolate mould itself, the challenge was to build a brand that felt spontaneous, fun, and unforgettable
We crafted Woot as a full 360º experience: a bold name, an iconic wordmark, and a playful visual universe rooted in color, pattern, and cheeky attitude. Everything screams crave-worthy, from the tablet’s milky texture to the expressive sub-brands. Woot flips the script on snacking — tasty, real chocolate with a rebellious twist, made to hype up a new generation of eaters.
