In a snack world split between flat-tasting products and overpriced indulgence, Waferie set out to bring joy back to the biscuit aisle. The ambition? Create a brand that offers genuinely good wafers — light, tasty, and made with care — and make them accessible to a softer, kinder Gen Z audience looking for everyday delight. From naming to pack, the challenge was to build a universe that feels modern, joyful, and trustworthy.
We created Waferie — a name as light and joyful as the product itself, supported by a warm and inviting design system. Soft tones, rounded typography, and hand-drawn doodles express both care and quality, evoking nature and simplicity. Every brand detail is crafted to bring a smile, turning each pack into a small moment of pleasure you can feel good about.
