For almost two decades, Dalaa has been part of Moroccan motherhood. Built on the promise of making quality diapers accessible to every family, the brand has earned the trust of generations and become a familiar companion through life's earliest moments. But motherhood is evolving. Today's Moroccan mothers embrace tradition while shaping their own path. Dalaa needed to evolve with them, becoming every mother's first choice without losing the warmth and familiarity that made it an icon. At the same time, the brand identity had to welcome a growing portfolio through a clearer and more intuitive packaging system.
To help moms enjoy motherhood their way, Pointbleu reinforced and modernised Dalaa's most iconic brand assets. The logo evolved to express greater togetherness, while Dalou was redesigned to embody the brand's tenderness. His distinctive silhouette became the foundation of a complete visual system, creating a recognisable and cohesive brand world. The new packaging architecture brings clarity across the portfolio with intuitive navigation and strong range segmentation, from the joyful core range to newborn care, pants, and future innovations. The result is a flexible identity designed to grow with the brand, offering a diaper for every moment of love.
