Human actions have a huge role in contributing towards the state of the environment as it is today. We cannot deny that the likelihood and intensity of catastrophes such as earthquakes, tsunamis and hurricanes are a result of the more than substandard treatment we have been meting out to our planet. The results are there for all to see. Slowly but surely the world is becoming an uninhabitable place to be. The evidence of climate changes is hard to miss – our food supply is facing the heat. Literally. Not to mention, there is the issue of the rapidly spreading chronic diseases, not getting any better with the pollution and temperature extremes. Enough and more reasons for us to claim responsibility and take the onus to make a major change, one would think. It is imperative that we clean up after ourselves, for the sake of our current and future generations and the planet! The good thing is that we have started to step up.
2017 saw more brands tilting towards sustainability and ethical protocols than ever and it seems the trend will only go stronger in 2018. These are brands that are marketing to customers who are paying attention to their carbon footprint and aim to live a life of zero waste. Particularly, focussing on food and grocery brands, it is heartening to see more than a few set an example in this space.
LØS Market, Scandinavia’s first ever zero-packaging supermarket stocks over 400 organic products sourced as much from local producers as possible. It encourages customers to bring their own containers to store their purchases. Additionally, it also gives them an option to use store-provided compostable empty bottles and paper bags of which the bottles can be returned to the store for washing and reuse. There is a similar format zero-packaging supermarket called Zero Waste Market in Canada that aims to reduce food waste even before it arrives in the stores, by working with its suppliers. It also works on eradicating plastic pollution by encouraging people to reduce plastic waste. Yet another eco-friendly grocery store in Brooklyn, The Fillery, operates with a focus on minimizing unnecessary packaging and food waste for local communities. Thanks to the Fillery, eco-conscious consumers in Brooklyn can carry their own containers for grocery shopping.
It is indeed commendable that as a collective, we are not just focussing our attention on personal wellness but planetary healing as well. As the saying goes, “Better late than never”