China’s trends and new consumer profiles

COVID-19 has pushed for a swift adoption of e-commerce among businesses. Confinement has encouraged new consumers to jump into the online channel, driven by necessity to follow the example of other first-time online shoppers, leading to an increase in cyber purchases. This has led many old-school SMEs, which had been resting on their laurels, to…

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The New Influencers

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is…

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The New consumers profiles 2021

According to the "Consumer of the Future 2023" study by WGSN, new consumer profiles have changed. The pandemic has brought emotions to the forefront. Companies that can identify these emotions will be able to connect with their consumers in a more intimate and effective way. Let's start with the Forward-Thinking consumer. They need to have everything under control, which makes them take refuge in nostalgia…

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The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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Packaging Design Trends to Inspire

Once upon a time, packaging was uninspiring, plain Jane and even hard to open. Not anymore. Today, smart brands understand the brand value that comes with exceptional packaging. If you’re not already investing in your packaging design, you’re missing out on a great branding opportunity. Here are the top packaging trends to follow if you’re…

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Special Packaging Editions For Halloween

Limited editions in packaging industry are an exciting way to connect more with consumer and increase visibility by pushing up your brand essence. Obviously, creating it is not an easy process; studies reveal that almost 90% of limited-edition packaging do not obtain the desired results. Brands must be smart and creative if they want to…

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The Future of Pasta Market

The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…

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Gen Z Consumer Activism

Over the past couple of years, the Generation Z has systematically been typecast as lazy, inconsistent, narcissistic and entitled. They are also pulled up for their dependence on technology, mostly by their predecessors who are both intrigued and baffled by technology and its role in the young generation’s life. This couldn’t be far from the truth…

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Food & Drink Trends for 2020

"Food and drink trends, even though sometimes short-lived, are extremely impactful and powerful" Food and Drinks trends sound like something transient, right? On the contrary, food and drink trends, even though sometimes short-lived, are extremely impactful and powerful. Remember when the Quinoa trend took over almost two decades back and what happened as a result of…

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Male Beauty Care Industry

  Have you noticed a considerable amount of male beauty care products popping up online and in the supermarket shelves off late? Well, there’s a good reason for that. As per a study by Allied Market Research, the expected size of the global men’s personal care market is set to hit a $166 billion mark by 2022,…

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