The Future of Pasta Market

The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…

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Gen Z Consumer Activism

Over the past couple of years, the Generation Z has systematically been typecast as lazy, inconsistent, narcissistic and entitled. They are also pulled up for their dependence on technology, mostly by their predecessors who are both intrigued and baffled by technology and its role in the young generation’s life. This couldn’t be far from the truth…

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Food & Drink Trends for 2020

"Food and drink trends, even though sometimes short-lived, are extremely impactful and powerful" Food and Drinks trends sound like something transient, right? On the contrary, food and drink trends, even though sometimes short-lived, are extremely impactful and powerful. Remember when the Quinoa trend took over almost two decades back and what happened as a result of…

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Male Beauty Care Industry

Have you noticed a considerable amount of male beauty care products popping up online and in the supermarket shelves off late? Well, there’s a good reason for that. As per a study by Allied Market Research, the expected size of the global men’s personal care market is set to hit a $166 billion mark by 2022, indicative…

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Trendiest Summer Drinks for 2019

With the onset of summers, we’ve put together a list of the trendiest drinks that are sure to be welcomed by all and sundry! Here’s our pick of the top 5 brands that have pretty cool drinks lined up for the summer season: As the ready-to-drink market undergoes massive growth, home grown brand, MG Spirits stands out…

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Europe’s Thriving Food-to-go Market

The food landscape across the globe is changing rapidly. Over the last couple of years, there’s been a massive shift in consumer preference and behaviours. In Europe, there’s been an increased demand in the Convenience Foods sector and food-to-go operators are already capitalizing on this changing pattern. Considering that the European grocery retail market has shown restricted growth, all…

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The Rise of Pop-Up Stores

In today’s era of retail disruption, pop-up stores definitely sit somewhere on top amongst the most-popular global sales and marketing trends. The widely popular term ‘pop-up store’ requires no introductions but we do have a fun fact to share about it - it first made an appearance sometime in the early 2000s. It is also associated with…

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The Rise of the “Clicks-to-brick” Stores

With a growing number of online companies considering going the brick and mortar way, 2019 is being touted as the tipping point for “click-to-brick” stores. Just as well - as per a study by Timetrade, in spite of all the hype around online stores, when it comes to choosing a method of shopping that’s most convenient, physical stores are…

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Game-changing Baby Trends

The baby care sector is a one with massive growth and innovation prospects dictated by consumers’ ever-evolving demands. We’ve got all the intel on what’s trending this year and here’s a round-up of the top baby care trends making waves currently: 1.Natural elements in the nursery: Quite often, we see nursery trends mirroring design trends…

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Growing Self-Care Industry: Part 2

While self-care came into being way before millennials did, no other generation has adopted it as seriously as they have. According to a recent study, millennials are more committed to the cause of self-care than any other generation before them. They are known to spend twice as much as their predecessors i.e. baby boomers on self-care activities in a quest…

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Growing Self-Care Industry: Part 1

"Millennials are more committed to the cause of personal care than any other generation before them" “Nothing can bring you peace but yourself”, wrote Ralph Waldo Emerson back in 1841. Emerson may have been American, but his message seems to have been internalized by not just Americans but the billions of people worldwide that account…

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Dental Trends 2019

Recent research indicates a strong link between oral health and that of the rest of the body. There are studies that demonstrate that poor oral health increases the risk of cardiovascular diseases. Some studies also suggest that mothers-to-be with gum diseases are at a higher risk of delivering pre-mature, under-weight babies. The World Health Organization has gone so far…

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