Europe’s Thriving Food-to-go Market

The food landscape across the globe is changing rapidly. Over the last couple of years, there’s been a massive shift in consumer preference and behaviours. In Europe, there’s been an increased demand in the Convenience Foods sector and food-to-go operators are already capitalizing on this changing pattern. Considering that the European grocery retail market has shown restricted growth, all…

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The Rise of Pop-Up Stores

In today’s era of retail disruption, pop-up stores definitely sit somewhere on top amongst the most-popular global sales and marketing trends. The widely popular term ‘pop-up store’ requires no introductions but we do have a fun fact to share about it - it first made an appearance sometime in the early 2000s. It is also associated with…

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The Rise of the “Clicks-to-brick” Stores

With a growing number of online companies considering going the brick and mortar way, 2019 is being touted as the tipping point for “click-to-brick” stores. Just as well - as per a study by Timetrade, in spite of all the hype around online stores, when it comes to choosing a method of shopping that’s most convenient, physical stores are…

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Game-changing Baby Trends

The baby care sector is a one with massive growth and innovation prospects dictated by consumers’ ever-evolving demands. We’ve got all the intel on what’s trending this year and here’s a round-up of the top baby care trends making waves currently: 1.Natural elements in the nursery: Quite often, we see nursery trends mirroring design trends…

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Growing Self-Care Industry: Part 2

While self-care came into being way before millennials did, no other generation has adopted it as seriously as they have. According to a recent study, millennials are more committed to the cause of self-care than any other generation before them. They are known to spend twice as much as their predecessors i.e. baby boomers on self-care activities in a quest…

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Growing Self-Care Industry: Part 1

"Millennials are more committed to the cause of personal care than any other generation before them" “Nothing can bring you peace but yourself”, wrote Ralph Waldo Emerson back in 1841. Emerson may have been American, but his message seems to have been internalized by not just Americans but the billions of people worldwide that account…

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Dental Trends 2019

Recent research indicates a strong link between oral health and that of the rest of the body. There are studies that demonstrate that poor oral health increases the risk of cardiovascular diseases. Some studies also suggest that mothers-to-be with gum diseases are at a higher risk of delivering pre-mature, under-weight babies. The World Health Organization has gone so far…

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The Future of Experiential Dining – Chefs-On-Call

We have a hunch 2019 will see a whole lot of excitement about Experiential Dining. We’re talking Chefs on-call, communal dining, social eating etc. etc. It all boils down to the resurfacing of the original social dining option – quintessential home-made meals. While the concept may have seemed a bit out of fashion all this while, the…

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Telecom Trends for 2019

2018 was a momentous year for the telecom industry. New trends enabled massive development and changed the landscape of this $3.1 billion industry. While we expect some of those trends to gain further momentum this year, there are also some fresh trends that are expected to steer the industry into new directions.  Here are the top trends…

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Middle Eastern Cuisine Trends

Just like other industries, the food industry is no monolith either. As consumer tastes evolve, newer foods make their way into the consumer palette and, before you know it, these foods become common as fast as their predecessors fade into oblivion. According to a Senior Food Research Personnel from Market Research firm, Mintel, “Flavor is…

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2019 Trending Flavors

It’s a brand new year and with that comes newer insights, changing consumer tastes and preferences. We’ve put together a list of the most trending flavor profiles for 2019 that are likely to see a high demand this year. What’s to be seen is how consumer brands and F&B companies utilize these trends to their advantage.…

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Customer-centric Innovation: The Key to Brands’ Success

As stated by Paul Polman, ex-CEO, Unilever, “Marketing and innovation have and will continue to be two of the strongest drivers of margin and revenue growth. The concept of customer value is central to both of them”. It will be apt to state that co-creation  is getting equally central to customer value creation. Co-creation is the phenomenon…

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