Summer Packaging trends: high-end products

After years of quarantine and restrictions, the consumption of food and beverages at home has changed, giving rise to new innovations that have been adapted to our daily lives. These range from simple ready-to-eat options, to those of international cuisines. Stay with us to find out all about it. The Specialty Food Association has made…

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Spring F&D packaging trends: Euphoria

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This second post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Euphoria”.…

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Spring F&D packaging trends: Resourcefulness

With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all. We want you to give you…

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Chaos Culture

As consumers deal with the consequences of the pandemic, chaos culture is a new concept that has been posed as a solution to cope with such challenging times. Young consumers are experimenting with creating their own chaotic worlds, spaces and content, with a view to exploring the concept of chaos on their own terms. These…

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Consumers in 2022

  As the world shifts at an unprecedented pace, new consumer attitudes are emerging. Truth be told, the coronavirus pandemic is shaping up to be the biggest global driver of change in most people’s lifetimes. Due to its effects, consumers now drive demand for more flexible, creative and innovative offerings. According to a new report…

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Christmas Packaging

As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…

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China’s trends and new consumer profiles

COVID-19 has pushed for a swift adoption of e-commerce among businesses. Confinement has encouraged new consumers to jump into the online channel, driven by necessity to follow the example of other first-time online shoppers, leading to an increase in cyber purchases. This has led many old-school SMEs, which had been resting on their laurels, to…

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The New Influencers

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is…

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The New consumers profiles 2021

According to the "Consumer of the Future 2023" study by WGSN, new consumer profiles have changed. The pandemic has brought emotions to the forefront. Companies that can identify these emotions will be able to connect with their consumers in a more intimate and effective way. Let's start with the Forward-Thinking consumer. They need to have everything under control, which makes them take refuge in nostalgia…

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The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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Packaging Design Trends to Inspire

Once upon a time, packaging was uninspiring, plain Jane and even hard to open. Not anymore. Today, smart brands understand the brand value that comes with exceptional packaging. If you’re not already investing in your packaging design, you’re missing out on a great branding opportunity. Here are the top packaging trends to follow if you’re…

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