Pasta Fever

Pasta has turned out to be on trend right now. We call it Pasta Fever! From being forbidden by keto lovers, looked like carbs were the new sugar enemy. Far from that, nutritionists and dieticians are now advocating for a more balanced diet and consumers, specially GenZ, are finding in pasta a new canvas to…

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Packaging trends for 23/24

Autumn has arrived and with it, the new packaging trends for 23/24 where colour, textures and materials combine to create new experiences ready to tempt the savviest consumers. Stay tuned to discover the ingredients to create cutting-edge autumn packaging. Sustainability, yes, but with care Whether it's personal care, care for the planet or even care…

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THE FUTURE OF TOURISM

Reading Time: 3 minutes In 2022 the tourism industry slowly begins to recover. Far from reaching the figures of 2019, the truth is that more and more people are recovering the taste for travel beyond the restrictions by the vaccine passport and the legislation of each country. Read on to find out where the industry stands and how hotels and restaurants have reinvented themselves to meet new needs such as Bleasure. Ready? let’s get started!

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EMBRACING INTENTIONAL LIVING

  There are two times of the year when consumers rethink their lives: January and December. If in the first month of the year 80% of consumers abandon their resolutions in 30 days - according to Forbes - September appears as the month of the intentional living. Stay with us and find out the keys…

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Summer Packaging trends: high-end products

After years of quarantine and restrictions, the consumption of food and beverages at home has changed, giving rise to new innovations that have been adapted to our daily lives. These range from simple ready-to-eat options, to those of international cuisines. Stay with us to find out all about it. The Specialty Food Association has made…

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Spring F&D packaging trends: Euphoria

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This second post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Euphoria”.…

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Spring F&D packaging trends: Resourcefulness

With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all. We want you to give you…

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Chaos Culture

As consumers deal with the consequences of the pandemic, chaos culture is a new concept that has been posed as a solution to cope with such challenging times. Young consumers are experimenting with creating their own chaotic worlds, spaces and content, with a view to exploring the concept of chaos on their own terms. These…

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Consumers in 2022

  As the world shifts at an unprecedented pace, new consumer attitudes are emerging. Truth be told, the coronavirus pandemic is shaping up to be the biggest global driver of change in most people’s lifetimes. Due to its effects, consumers now drive demand for more flexible, creative and innovative offerings. According to a new report…

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Christmas Packaging

As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…

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China’s trends and new consumer profiles

COVID-19 has pushed for a swift adoption of e-commerce among businesses. Confinement has encouraged new consumers to jump into the online channel, driven by necessity to follow the example of other first-time online shoppers, leading to an increase in cyber purchases. This has led many old-school SMEs, which had been resting on their laurels, to…

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The New Influencers

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is…

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