Food and Drink personas for 2024: The Mindful Nurturist

As we change, so does the way we eat. And just like every year, we are bringing you the 5 personalities who sum up the food and drink consumption trends of our consumers. This tool will allow us to get closer to them and find out what their priorities are. At Pointbleu, we will analyse…

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Climate hero ingredients: Uses and beneficts

As climate concerns grow and our perception of this looming issue changes, new alternatives are emerging to tackle the problem. “Climate Hero" ingredients are here to stay, providing us with health and flavour, whilst still respecting the environment. Read on to find out more about them. When it comes to shopping, many still regard sustainability…

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Packaging and sustainability: towards cleaner oceans

It has been more than five years since the Ellen MacArthur Foundation stated that if we did not change as consumers, by 2050 there would be as much plastic in the ocean as fish. As shocking as it sounds, the climate crisis continues to be one of the biggest issues of our time. According to…

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Spring F&D packaging trends: Resourcefulness

With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all. We want you to give you…

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RTD Drinks

The COVID-19 pandemic has caused people across the world not only to pay closer attention to their physical health, but also to cherish their nutrition and eating habits. Recent studies claim that alcohol and soda consumption is going out of fashion, as younger generations now represent a higher percentage of the population. The truth is…

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Packaging and Authenticity

In the age of product and information overload, packaging creators must find ways to not only step up their game in terms of content, but also set their work apart by developing creative packaging strategies. Meanwhile, there is no doubt that packaging designs have emerged as an extension of the brands or products themselves. Looking back, we…

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The Future Of Packaging

With consumer expectations and legislation driving demand for packaging materials that are not only sustainable, but also either renewable or recyclable, the future of packaging is set to overcome many of its current issues around sustainability and hygiene. This will be coupled with a drive to have companies overhaul their out-of-touch brand strategies, which often…

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Home-grown food

The COVID-19 pandemic has had a substantial impact on almost every single aspect of our lives. The closed borders and the crisis itself, along with the ongoing food shortage and the shelter-in-place recommendations, have led more people to recognize the value of growing a garden as a means of becoming more self-sufficient. This reliance on self-sufficiency…

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Brands Leading the Fight Against Climate Disruption

A few decades ago, who would’ve thought resources like water, gas and oil would cease to be infinite and bring forth global issues like global warming and carbon emissions. Fast forward to 2020 and we’re on the verge of a mass extinction unless we take up sustainability as a serious priority. We only have about…

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2020: A New Year and Brands Set to Ace It!

2020 is already here! We wonder what brands have in store for us and how they’re prepping for the new year! Here’s our pick of what to expect in 2020 and brands that are acing the year, already! The Grocery Industry is evolving like never before and Amazon and Uber are at the center of…

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The Future of Pasta Market

The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…

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The European Specialty Coffee

The European Specialty Coffee is a fairly large market, contributing to 30% of the global consumption. It is also a saturated market, with Brazil and Vietnam providing for half of Europe’s green coffee. While in the next couple of years, the consumption is likely to get stabilized, Europe will continue to be an attractive market for coffee.…

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