Growing Self-Care Industry: Part 2

While self-care came into being way before millennials did, no other generation has adopted it as seriously as they have. According to a recent study, millennials are more committed to the cause of self-care than any other generation before them. They are known to spend twice as much as their predecessors i.e. baby boomers on self-care activities in a quest…

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Growing Self-Care Industry: Part 1

"Millennials are more committed to the cause of personal care than any other generation before them" “Nothing can bring you peace but yourself”, wrote Ralph Waldo Emerson back in 1841. Emerson may have been American, but his message seems to have been internalized by not just Americans but the billions of people worldwide that account…

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