Innovation and trends: nostalgic packaging

As we touched on in the last post, the Cost of Living is rising and it seems that consumers are looking for comfort in nostalgia and the happy memories of times gone by. While older generations seek their youth, younger generations focus on decades that came before they were even born. This is an incredible…

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Cocoa and Chocolate: Trends in Packaging

Cocoa, and of course, chocolate, are widely considered to be essential everyday items. Without a doubt, there is a huge industry behind this irresistible treat, in which design plays an important role. At Pointbleu, we wanted to celebrate World Cocoa Day by exploring all the details hidden within its carefully contemplated packaging and related design…

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Evolving Femininity

The COVID-19 pandemic has deepened the pre-existing inequalities between men and women, exposing their vulnerabilities in social, political and economic systems.  In fact, women across the world have shouldered many challenges since the pandemic started. As a result, a new wave of women have emerged, with members who are more intimately connected with their femininity,…

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Spring F&D Packaging Trends: Full Spectrum

We are wrapping up our series of posts on concepts that will shape F&D packaging trends for this spring. This post lays out our final trend, which will determine the outcome of upcoming decisions over colour, materials and surface design. Our last key trend for the coming season is called “Full Spectrum”. BREAKING DOWN THE…

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Spring F&D Packaging Trends: Self-Care

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This fifth post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Self-Care”.…

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Spring F&D Packaging Trends: Design-Wise

We are continuing to outline all the guidelines that will shape F&D packaging trends for this Spring. This fourth post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Design-Wise”. BREAKING DOWN THE CONCEPT  It is…

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Spring F&D packaging trends: Safety

We are continuing to break down all the guidelines that will shape F&D packaging trends for this Spring. This third post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Safety”. BREAKING DOWN THE CONCEPT The…

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Spring F&D packaging trends: Euphoria

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This second post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Euphoria”.…

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Spring F&D packaging trends: Resourcefulness

With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all. We want you to give you…

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Christmas Packaging

As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…

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Mission Join a passionate, dynamic, international branding agency. From Barcelona, as an international project manager, you will lovingly handle the day-to-day creative flow of a project. Your assignment will require empathy to understand not only the project’s challenges, but also the context of the client, with a view to translating all this info into creative…

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The Single Era

As the number of people remaining single is continuing to grow, knock-on effects for brands will be far-reaching. This will create a new ecosystem of consumers to address, and they will have to be taken into account. According to a report carried out by the entity Euromonitor International, in 2030 the number of single-person households…

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