Brand Packaging 101: The Essentials

It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…

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Packaging Design Trends to Inspire

Once upon a time, packaging was uninspiring, plain Jane and even hard to open. Not anymore. Today, smart brands understand the brand value that comes with exceptional packaging. If you’re not already investing in your packaging design, you’re missing out on a great branding opportunity. Here are the top packaging trends to follow if you’re…

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How to Incorporate Sustainability in Your Detergent Packaging Design

In line with the aim to reduce its environment footprint, German Consumer Goods Company Henkel is shifting focus towards the production of more concentrated detergents and redesigning its packaging to better fit concentrated detergents. This move comes at a time when there is a push from Europe’s International Association for Soaps, Detergents, and Maintenance Products to manufacture…

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