Male Beauty Care Industry

Have you noticed a considerable amount of male beauty care products popping up online and in the supermarket shelves off late? Well, there’s a good reason for that. As per a study by Allied Market Research, the expected size of the global men’s personal care market is set to hit a $166 billion mark by 2022, indicative…

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Innovations In The Global Soft Drinks Market

It has been forecasted that the global soft drinks market will grow at a rate of 4.2% from 2019-2023. As per a report by Statista, this year the market has already generated revenue upwards of $7.0 million. Amongst the major trends the industry has witnessed off late, increasing demand for craft soft drinks has been a dominant…

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The Nostalgia Marketing

"At the crux of this all lies one simple question – does nostalgia marketing actually work? " Nostalgia (/nɒˈstaldʒə/) – “a sentimental longing or wistful affection for a period in the past”. Remember the movies we watched as children or the high school experiences that changed us forever? The reason they matter so much to us…

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Growing Self-Care Industry: Part 1

"Millennials are more committed to the cause of personal care than any other generation before them" “Nothing can bring you peace but yourself”, wrote Ralph Waldo Emerson back in 1841. Emerson may have been American, but his message seems to have been internalized by not just Americans but the billions of people worldwide that account…

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Middle Eastern Cuisine Trends

Just like other industries, the food industry is no monolith either. As consumer tastes evolve, newer foods make their way into the consumer palette and, before you know it, these foods become common as fast as their predecessors fade into oblivion. According to a Senior Food Research Personnel from Market Research firm, Mintel, “Flavor is…

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