Inclusive Femininity

Unstoppable force Generation Z is an unstoppable force. One just has to see the energy and its organizational capacity to fight for the environment or improve the rights of our society. On one hand, their desire to be unique pushes them to look for brands with which they can assert themselves. On the other hand,…

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When honesty makes you stronger

What happens when your brand is about to celebrate its 100th anniversary, and you receive a scandal as a gift? Last month, the world-wide famous Spanish brand Tous faced one of the biggest brand crises in Spain. Tous was accused by a jewelers’ regional association of fraud. The evidence was a dismantled silver bear pendant,…

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The Age Of Ageism

The population of older people in the world is rapidly increasing. Virtually every country and every region across the globe is experiencing older population growth in high proportions. Likely, this growth will not only affect social structure but also have implications for various industries. As per a United Nations report, “In 2018, for the first…

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The Nostalgia Marketing

"At the crux of this all lies one simple question – does nostalgia marketing actually work? " Nostalgia (/nɒˈstaldʒə/) – “a sentimental longing or wistful affection for a period in the past”. Remember the movies we watched as children or the high school experiences that changed us forever? The reason they matter so much to us…

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