The transport sector is going through a massive overhaul. Here’s our pick of transport innovations that will not just improve commuters’ convenience and safeguard the environment but forever change the way we travel: Over one million people die in road accidents every year with the number of injured upwards of ten million. Add to this…
Today is Valentine’s Day and at Pointbleu Design, brand strategy and packaging design agency, we were curious to know which brands are loved by Spanish people the most. Are you ready? Today is the perfect day to declare your love to your favourite brand. So, open your wardrobe and get handsome because in Spain we…
The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…
Capitalized at $76.62 billion in 2018, the global smart home market is expected to cross the $192 billion mark by 2023, projecting an almost five-fold growth. Currently, it is led by America and China dominating a market share of 35% and 18% respectively. The fastest growing devices in this market are smart speakers, home appliances…
The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…
The European Specialty Coffee is a fairly large market, contributing to 30% of the global consumption. It is also a saturated market, with Brazil and Vietnam providing for half of Europe’s green coffee. While in the next couple of years, the consumption is likely to get stabilized, Europe will continue to be an attractive market for coffee.…
"Food and drink trends, even though sometimes short-lived, are extremely impactful and powerful" Food and Drinks trends sound like something transient, right? On the contrary, food and drink trends, even though sometimes short-lived, are extremely impactful and powerful. Remember when the Quinoa trend took over almost two decades back and what happened as a result of…
The cleaning products market has seen a global emergence of eco-friendly cleaning products of late with consumers getting increasingly environment conscious. As per a report by Transparency Market Research, the industry is expected to be valued at a staggering $39,000 million by the year 2024. With this increased focus on sustainability, it no longer remains an option, more…
It has been forecasted that the global soft drinks market will grow at a rate of 4.2% from 2019-2023. As per a report by Statista, this year the market has already generated revenue upwards of $7.0 million. Amongst the major trends the industry has witnessed off late, increasing demand for craft soft drinks has been a dominant…
To say that Indians love carbohydrates is a bit of an understatement! From Roti, Naan, Paratha and Puri (Indian breads made with wheat or flour) to Dosa, Idli, Appam (rice based fluffy pancakes and more), they have a pretty strong affinity towards all things carbs. Is it any surprise then that foreign carbs such as…
Today, a global design and packaging plan requires a Glocal mind-set that carefully takes local customization into consideration and acknowledges the local markets and consumer needs. There are a few key points to consider for coming up with an effective Glocal packaging and design strategy. The foremost point for a design and packaging project to…