Consumers are looking for new interpretations of inclusion, yearning for opportunities to experience gender as a path of discovery and self-expression. Having said that, what is gender fluid? Neutrality eliminates references to a certain gender, but fluency is a multidimensional form of expression that avoids being categorized as a fixed identity. Currently, brands and retailers…
The COVID-19 outbreak has made sure that whatever brands had planned for the year 2020 is put on a back-burner and a complete stop. This unprecedented health crisis has reshaped everyone’s idea of what this year would be all about. Sooner or later though, there will come a time when the smoke lifts and we…
The beauty of branded communities, when done well, is that they create a unique space for consumers to express their thoughts, exchange ideas and educate themselves about the brand’s products and services, in a conducive environment. Branded communities are not about creating a need for the product or perpetuating a “brand-to-consumer” like feeling. In fact,…
The rise of cryptocurrency in the recent years has bought in a new phase - brands are lapping this up as an opportunity to launch their own brand coins rewarding consumers for loyalty and incentivizing them in a way that redefines the meaning of delivering value like never before. According to a blockchain survey by…
In today’s fast-paced world, convenience matters the most to consumers. It is the single most important factor driving consumer preference for one brand over others. However, just like everything else, the meaning of convenience too has evolved to take on a new meaning in the digital era we live in. In terms of a selling…
Have you thought about why you choose to support certain brands and withhold support to some? Here’s a cue - Corporate Social Responsibility (CSR). When companies choose to do something for the community and think beyond merely their bottom-line, it doesn’t just benefit them financially but also builds trust for them amongst consumers. To be…
The beauty industry is going through an amazing technological disruption that is changing the way we discover, perceive and buy beauty products. These are exciting times as we experience this shift in the way the industry has taken to technology to create seamless consumer experiences, blurring the lines between the online and offline. Here’s a…
The transport sector is going through a massive overhaul. Here’s our pick of transport innovations that will not just improve commuters’ convenience and safeguard the environment but forever change the way we travel: Over one million people die in road accidents every year with the number of injured upwards of ten million. Add to this…
Today is Valentine’s Day and at Pointbleu Design, brand strategy and packaging design agency, we were curious to know which brands are loved by Spanish people the most. Are you ready? Today is the perfect day to declare your love to your favourite brand. So, open your wardrobe and get handsome because in Spain we…
The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…
Capitalized at $76.62 billion in 2018, the global smart home market is expected to cross the $192 billion mark by 2023, projecting an almost five-fold growth (see more statistics here). Currently, it is led by America and China dominating a market share of 35% and 18% respectively. The fastest growing devices in this market are…
The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…