The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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Gen Z Consumer Activism

Over the past couple of years, the Generation Z has systematically been typecast as lazy, inconsistent, narcissistic and entitled. They are also pulled up for their dependence on technology, mostly by their predecessors who are both intrigued and baffled by technology and its role in the young generation’s life. This couldn’t be far from the truth…

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