A brand’s name is an integral part of its identity. It is the sum of the impressions it has made on its customers. It is what the brand signifies and stands for in the market. Occasionally, businesses can feel the need to rebrand themselves. Reasons can vary from a change in target audience to sudden…
The trend for flat design that began a few years ago continues to drive automotive brands to embrace this style. Mini, Toyota, Volkswagen, Citroën, BMW, Audi and now Nissan have all lost their colours to become much more readable, light and pure. Why has this centuries-old industry changed so radically in recent years? One of…
A logo is an important aspect of a brand’s identity and there’s no doubt that any change in its design is bound to impact the business and its reputation. Logo redesigning can be quite tricky - if done right, can work wonders for the brand and if not, well it’s not the best situation to…