The Future of Pasta Market

The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…

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Innovations In The Global Soft Drinks Market

It has been forecasted that the global soft drinks market will grow at a rate of 4.2% from 2019-2023. As per a report by Statista, this year the market has already generated revenue upwards of $7.0 million. Amongst the major trends the industry has witnessed off late, increasing demand for craft soft drinks has been a dominant…

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Successful Co-Branding Partnerships

Collaboration. Partnership. Convergence - different terms with the same meaning. In this age of digital and social media, the phenomenon of brands teaming up with other brands is becoming more prevalent than ever. This year, expect to see more brands collaborate and partner with other brands to expand their appeal to their audience. Here’s a roundup…

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Customer-centric Innovation: The Key to Brands’ Success

As stated by Paul Polman, ex-CEO, Unilever, “Marketing and innovation have and will continue to be two of the strongest drivers of margin and revenue growth. The concept of customer value is central to both of them”. It will be apt to state that co-creation  is getting equally central to customer value creation. Co-creation is the phenomenon…

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