Food & Drink Personas 2023

The new profiles of food and drink consumers have changed. After having dealt with an uncertain future, each of them has a set of values and priorities which are motivated by new energy and purpose. We start with the collective visionaries. They are  activists, using the power of community and networking to generate change, whilst…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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Better Ingredients, Better Feelings

Reading Time: 2 minutes The second decade of the 2000's have seen a radical change in food trends. With the boomers, food consumption was shifting to new products promoted by multinationals without taking into account their ingredients, but from 2015 onwards a new stage began. The new generations, the millennials and even more the Generation Z, are starting to approach a new concept of healthy nutrition. 

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Plastic-free Supermarkets: No More a Distant Reality

Did you know? Only about 9% of the plastic ever produced has been recycled. This is a number presented by the Great Britain’s Royal Statistical Society from a 2018 study. While it’s the most convenient thing to pick up your supermarket shopping in a plastic grocery bag, its disposal is a different matter altogether -…

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Plant-based Meat – The Food Trend We Need in 2020

In the last couple of years, there has been a spurt in the growth of consumers switching to plant-based meats, for various medical reasons, including increasing sustainability consciousness and a general urge to live healthier. As a result, the plant-based meat market has started to come on its own. Currently valued at USD 12.1 billion,…

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The Global Sugar Problem and How Food Brands Are Dealing With It

As per data by Statista, the global sugar consumption during 2018 - 2019 amounted to 170 million metric tonnes. With the improving trade relations between countries coupled with technology advancement, sugar is more widely available than ever more. By 2020, its already alarming consumption is expected to further increase to 175 million metric tonnes. Not…

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Food & Drink Trends for 2020

"Food and drink trends, even though sometimes short-lived, are extremely impactful and powerful" Food and Drinks trends sound like something transient, right? On the contrary, food and drink trends, even though sometimes short-lived, are extremely impactful and powerful. Remember when the Quinoa trend took over almost two decades back and what happened as a result of…

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Europe’s Thriving Food-to-go Market

The food landscape across the globe is changing rapidly. Over the last couple of years, there’s been a massive shift in consumer preference and behaviours. In Europe, there’s been an increased demand in the Convenience Foods sector and food-to-go operators are already capitalizing on this changing pattern. Considering that the European grocery retail market has shown restricted growth, all…

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The Future of Experiential Dining – Chefs-On-Call

We have a hunch 2019 will see a whole lot of excitement about Experiential Dining. We’re talking Chefs on-call, communal dining, social eating etc. etc. It all boils down to the resurfacing of the original social dining option – quintessential home-made meals. While the concept may have seemed a bit out of fashion all this while, the…

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Middle Eastern Cuisine Trends

Just like other industries, the food industry is no monolith either. As consumer tastes evolve, newer foods make their way into the consumer palette and, before you know it, these foods become common as fast as their predecessors fade into oblivion. According to a Senior Food Research Personnel from Market Research firm, Mintel, “Flavor is…

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