A brand’s name is an integral part of its identity. It is the sum of the impressions it has made on its customers. It is what the brand signifies and stands for in the market. Occasionally, businesses can feel the need to rebrand themselves. Reasons can vary from a change in target audience to sudden…
The holidays are a good time to look back and review this year's most talked-about packaging redesigns. Do you dare to take part? Guess who it is before finishing this article. Solutions at the end. Generosity in all its forms The first time you see this rebranding you might ask yourself... but where is…
The trend for flat design that began a few years ago continues to drive automotive brands to embrace this style. Mini, Toyota, Volkswagen, Citroën, BMW, Audi and now Nissan have all lost their colours to become much more readable, light and pure. Why has this centuries-old industry changed so radically in recent years? One of…
by Guillaume Collinet As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…
It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…
Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…
A logo is an important aspect of a brand’s identity and there’s no doubt that any change in its design is bound to impact the business and its reputation. Logo redesigning can be quite tricky - if done right, can work wonders for the brand and if not, well it’s not the best situation to…