The Most Talked about Packaging Redesigns in 2020

The holidays are a good time to look back and review this year's most talked-about packaging redesigns. Do you dare to take part? Guess who it is before finishing this article. Solutions at the end.   Generosity in all its forms The first time you see this rebranding you might ask yourself... but where is…

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What Consumers Want: Natural Brands

by Guillaume Collinet   As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…

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Brand Packaging 101: The Essentials

It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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