Autumn has arrived and with it, the new packaging trends for 23/24 where colour, textures and materials combine to create new experiences ready to tempt the savviest consumers. Stay tuned to discover the ingredients to create cutting-edge autumn packaging. Sustainability, yes, but with care Whether it's personal care, care for the planet or even care…
Cocoa, and of course, chocolate, are widely considered to be essential everyday items. Without a doubt, there is a huge industry behind this irresistible treat, in which design plays an important role. At Pointbleu, we wanted to celebrate World Cocoa Day by exploring all the details hidden within its carefully contemplated packaging and related design…
The COVID-19 pandemic has deepened the pre-existing inequalities between men and women, exposing their vulnerabilities in social, political and economic systems. In fact, women across the world have shouldered many challenges since the pandemic started. As a result, a new wave of women have emerged, with members who are more intimately connected with their femininity,…
We are wrapping up our series of posts on concepts that will shape F&D packaging trends for this spring. This post lays out our final trend, which will determine the outcome of upcoming decisions over colour, materials and surface design. Our last key trend for the coming season is called “Full Spectrum”. BREAKING DOWN THE…
We are continuing to outline all the guidelines that will shape F&D packaging trends for this Spring. This fourth post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Design-Wise”. BREAKING DOWN THE CONCEPT It is…
Mission Join a passionate, dynamic, international branding agency. From Barcelona, as an international project manager, you will lovingly handle the day-to-day creative flow of a project. Your assignment will require empathy to understand not only the project’s challenges, but also the context of the client, with a view to translating all this info into creative…
In the age of product and information overload, packaging creators must find ways to not only step up their game in terms of content, but also set their work apart by developing creative packaging strategies. Meanwhile, there is no doubt that packaging designs have emerged as an extension of the brands or products themselves. Looking back, we…
A brand’s name is an integral part of its identity. It is the sum of the impressions it has made on its customers. It is what the brand signifies and stands for in the market. Occasionally, businesses can feel the need to rebrand themselves. Reasons can vary from a change in target audience to sudden…
The holidays are a good time to look back and review this year's most talked-about packaging redesigns. Do you dare to take part? Guess who it is before finishing this article. Solutions at the end. Generosity in all its forms The first time you see this rebranding you might ask yourself... but where is…
The trend for flat design that began a few years ago continues to drive automotive brands to embrace this style. Mini, Toyota, Volkswagen, Citroën, BMW, Audi and now Nissan have all lost their colours to become much more readable, light and pure. Why has this centuries-old industry changed so radically in recent years? One of…
by Guillaume Collinet As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…
It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…