Evolving Femininity

The COVID-19 pandemic has deepened the pre-existing inequalities between men and women, exposing their vulnerabilities in social, political and economic systems.  In fact, women across the world have shouldered many challenges since the pandemic started. As a result, a new wave of women have emerged, with members who are more intimately connected with their femininity,…

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Spring F&D Packaging Trends: Full Spectrum

We are wrapping up our series of posts on concepts that will shape F&D packaging trends for this spring. This post lays out our final trend, which will determine the outcome of upcoming decisions over colour, materials and surface design. Our last key trend for the coming season is called “Full Spectrum”. BREAKING DOWN THE…

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Spring F&D Packaging Trends: Design-Wise

We are continuing to outline all the guidelines that will shape F&D packaging trends for this Spring. This fourth post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Design-Wise”. BREAKING DOWN THE CONCEPT  It is…

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Job Offer

Mission Join a passionate, dynamic, international branding agency. From Barcelona, as an international project manager, you will lovingly handle the day-to-day creative flow of a project. Your assignment will require empathy to understand not only the project’s challenges, but also the context of the client, with a view to translating all this info into creative…

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Packaging and Authenticity

In the age of product and information overload, packaging creators must find ways to not only step up their game in terms of content, but also set their work apart by developing creative packaging strategies. Meanwhile, there is no doubt that packaging designs have emerged as an extension of the brands or products themselves. Looking back, we…

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The Most Talked about Packaging Redesigns in 2020

The holidays are a good time to look back and review this year's most talked-about packaging redesigns. Do you dare to take part? Guess who it is before finishing this article. Solutions at the end.   Generosity in all its forms The first time you see this rebranding you might ask yourself... but where is…

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What Consumers Want: Natural Brands

by Guillaume Collinet   As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…

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Brand Packaging 101: The Essentials

It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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