Chaos Culture

As consumers deal with the consequences of the pandemic, chaos culture is a new concept that has been posed as a solution to cope with such challenging times. Young consumers are experimenting with creating their own chaotic worlds, spaces and content, with a view to exploring the concept of chaos on their own terms. These…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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Discovering new business opportunities in the COVID-19 Times

Brand territory is nothing but the promise a brand makes to its customers and what it stands for in their eyes. The COVID-19 pandemic is causing major disruptions for marketeers, making brands foray into new territories or take a step back. Let’s have a look at some brands that are working against the clock in…

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Spain & How To Live

Last week, I attended a video-meeting about the consequences of the Covid-19 crisis on brands organised by IPMARK. Several topics and trends were highlighted about brands and their social role, the digitalization of services as well as new consumer habits, etc. Now, I would like to talk to you about the last 10 minutes of…

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COVID-19: Brands Showcasing the Power of Purpose

Undoubtedly, the COVID-19 pandemic has forever altered the way we live. As this unforeseen pandemic continues to engulf the world, something else has started to spread around as well - the spirit of generosity. Multinational companies, businesses, philanthropists are all coming together to pledge support and lend a helping hand. Let’s have a look at…

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We Need Brand Heroes

The pandemic era The Covid-19 virus has come into our lives in unexpected and violent ways, putting governments and healthcare institutions to the test. A new reason for social activists to seek a stronger response from companies. This generation of consumers, who have lost faith in governments, claims the social role of brands should not…

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