THE FUTURE OF TOURISM

Reading Time: 3 minutes In 2022 the tourism industry slowly begins to recover. Far from reaching the figures of 2019, the truth is that more and more people are recovering the taste for travel beyond the restrictions by the vaccine passport and the legislation of each country. Read on to find out where the industry stands and how hotels and restaurants have reinvented themselves to meet new needs such as Bleasure. Ready? let’s get started!

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Food and Drink personas for 2024: The Mindful Nurturist

As we change, so does the way we eat. And just like every year, we are bringing you the 5 personalities who sum up the food and drink consumption trends of our consumers. This tool will allow us to get closer to them and find out what their priorities are. At Pointbleu, we will analyse…

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Cost of living rise: how to act

After two and a half years of the Covid 19 pandemic, the start of the war in Ukraine, and other intervening adversities, we are facing a massive economic downturn. In March of this year, inflation in Great Britain was at 8.5%, while in some countries in Latin America it climbed to over 10 points. All…

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Product trend alert: Mood Foods

Product trend alert: Mood Foods As we mentioned in our previous post, and as we have all seen in our daily lives, the impact of covid has generated many stress-related problems within our society. Given all this, the market has seen a growing demand for food and beverage products which have been conceived with the…

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Emerging Mindset: Emotional Well-being

Why are we focused on emotional well-being? Our society has faced multiple adversities in a very short period of time. As we stated in our last entry and as corroborated by the Global Risks Report of 2022, all of this crisis has harmed people’s psycho-emotional well-being, social cohesion, and productivity. As a result, it is…

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Consumers in 2022

  As the world shifts at an unprecedented pace, new consumer attitudes are emerging. Truth be told, the coronavirus pandemic is shaping up to be the biggest global driver of change in most people’s lifetimes. Due to its effects, consumers now drive demand for more flexible, creative and innovative offerings. According to a new report…

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Christmas Packaging

As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…

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The Revolution in Rest

Ever since Covid-19 first struck, whether by force or by choice, the pandemic led many to stop, breathe and rest. This reset is causing people to redefine their priorities, needs and lifestyle choices around the products they consume. The truth is that this shift in trends will rebuild business practices in the upcoming years. It…

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Gender Fluid

Consumers are looking for new interpretations of inclusion, yearning for opportunities to experience gender as a path of discovery and self-expression. Having said that, what is gender fluid? Neutrality eliminates references to a certain gender, but fluency is a multidimensional form of expression that avoids  being categorized as a fixed identity. Currently, brands and retailers…

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Food & Drink Personas 2023

The new profiles of food and drink consumers have changed. After having dealt with an uncertain future, each of them has a set of values and priorities which are motivated by new energy and purpose. We start with the collective visionaries. They are  activists, using the power of community and networking to generate change, whilst…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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The New Influencers

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is…

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