Catapulted Into JOMO- A New Way of Life in COVID-19

The world was hurtling forward at breakneck speed when we were all thrown off by a virus. Remember snippets from our pre-COVID-19 life? Nodding to our chattering kids while scrolling through our Instagram feeds, having coffee with one friend while texting another one, constantly reaching for the phone to check if we had missed out…

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Brand-Landscape Post Coronavirus

The COVID-19 outbreak has made sure that whatever brands had planned for the year 2020 is put on a back-burner and a complete stop. This unprecedented health crisis has reshaped everyone’s idea of what this year would be all about. Sooner or later though, there will come a time when the smoke lifts and we…

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Online Consumer Communities: A Win-Win for All

The beauty of branded communities, when done well, is that they create a unique space for consumers to express their thoughts, exchange ideas and educate themselves about the brand’s products and services, in a conducive environment. Branded communities are not about creating a need for the product or perpetuating a “brand-to-consumer” like feeling. In fact,…

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How Brands are Capitalising on the Cryptocurrency Trend

The rise of cryptocurrency in the recent years has bought in a new phase - brands are lapping this up as an opportunity to launch their own brand coins rewarding consumers for loyalty and incentivizing them in a way that redefines the meaning of delivering value like never before. According to a blockchain survey by…

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How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

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How to Be an Irresistible BroadBrand

Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…

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Convenience: The Magic Buzzword to Win Over Consumers

In today’s fast-paced world, convenience matters the most to consumers. It is the single most important factor driving consumer preference for one brand over others. However, just like everything else, the meaning of convenience too has evolved to take on a new meaning in the digital era we live in. In terms of a selling…

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Brands we love in Spain

Today is Valentine’s Day and at Pointbleu Design, brand strategy and packaging design agency, we were curious to know which brands are loved by Spanish people the most. Are you ready? Today is the perfect day to declare your love to your favourite brand. So, open your wardrobe and get handsome because in Spain we…

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The Transformation of Beverage industry

Drinking alcohol is something that has been quite an integral part of our social fabric for long now and dare we say, also considered something of a “it” thing. Non-drinkers would be looked at with raised eyebrows, puzzled expressions and perhaps even mirth. Not anymore. Public health campaigns and increased health awareness among consumers have…

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The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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