The Nostalgia Marketing

"At the crux of this all lies one simple question – does nostalgia marketing actually work? " Nostalgia (/nɒˈstaldʒə/) – “a sentimental longing or wistful affection for a period in the past”. Remember the movies we watched as children or the high school experiences that changed us forever? The reason they matter so much to us…

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The Evolution of the Coca Cola Slogans

  Advertising slogans are an integral part of consumers’ everyday life across the world. When it comes to slogans, Coca-Cola takes the cake with some really great slogans though its 132 years of history. Since its inception in 1986, Coca-Cola has had a number of memorable slogans over its journey of 100 plus years. Depending…

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