2020: A New Year and Brands Set to Ace It!

2020 is already here! We wonder what brands have in store for us and how they’re prepping for the new year! Here’s our pick of what to expect in 2020 and brands that are acing the year, already! The Grocery Industry is evolving like never before and Amazon and Uber are at the center of…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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Purpose Driven Brands

"As per a Harvard Business Review study, 64% of consumers who associate with a brand do so if the said brand shares their own beliefs and values" As per a recent study by Accenture research, 63% consumers prefer to purchase products and services from companies that live by a bigger purpose that goes beyond their corporate bottom line. Up…

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How Brands are Empowering Women

Talks of women’s empowerment and events celebrating their achievements have been doing the rounds for over a century now. Today, there are a number of brands around the world, championing the fight for women’s rights. Here’s our pick of the top 5 brands that we believe truly walk the talk as far as gender equality is concerned:…

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Successful Co-Branding Partnerships

Collaboration. Partnership. Convergence - different terms with the same meaning. In this age of digital and social media, the phenomenon of brands teaming up with other brands is becoming more prevalent than ever. This year, expect to see more brands collaborate and partner with other brands to expand their appeal to their audience. Here’s a roundup…

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The Rise of Pop-Up Stores

In today’s era of retail disruption, pop-up stores definitely sit somewhere on top amongst the most-popular global sales and marketing trends. The widely popular term ‘pop-up store’ requires no introductions but we do have a fun fact to share about it - it first made an appearance sometime in the early 2000s. It is also associated with…

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The Sonic Branding Revolution

Barely a month after Mastercard dropped its name from its iconic logo the company is once again making headlines, this time for its sonic branding. What it means is that Mastercard  now has a brand identity that extends beyond visual branding, allowing consumers to experience a brand-exclusive sound every time they make a purchase using their Mastercard or while…

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Storytelling – The Most Important Marketing Strategy in 2018

Storytelling is one of the most powerful ways to breathe life into your brand. While storytelling in marketing isn’t new, there’s never been a greater urgency to make it a key part of marketing initiatives – remember, you’re in the business of constantly telling your brand’s story. If you haven’t yet figured out how to…

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Carbonated beverages are de-frizzing

  Since we are all healthier or at least we try, be some carbonated beverages seem to be on a graphic style diet too. From changing your name such as Gatorade, or Aquarade as they want to be called now, the segment is trying to become more natural, less sugary and frizzy, at least in…

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