How Tik Tok is Getting Brands to Put on Their Creative Hats

In less than two years since it launched outside China, Tik Tok has taken the world by storm. It has seen a remarkable 2 billion downloads as of April 2020. While Tik Tok started as a fun-based viral video platform, it has been gaining maturity with time. Today, marketers can no longer deny that this…

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Discovering new business opportunities in the COVID-19 Times

Brand territory is nothing but the promise a brand makes to its customers and what it stands for in their eyes. The COVID-19 pandemic is causing major disruptions for marketeers, making brands foray into new territories or take a step back. Let’s have a look at some brands that are working against the clock in…

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What Consumers Want: Natural Brands

by Guillaume Collinet   As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…

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Brand-Landscape Post Coronavirus

The COVID-19 outbreak has made sure that whatever brands had planned for the year 2020 is put on a back-burner and a complete stop. This unprecedented health crisis has reshaped everyone’s idea of what this year would be all about. Sooner or later though, there will come a time when the smoke lifts and we…

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Brand Packaging 101: The Essentials

It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…

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COVID-19: Brands Showcasing the Power of Purpose

Undoubtedly, the COVID-19 pandemic has forever altered the way we live. As this unforeseen pandemic continues to engulf the world, something else has started to spread around as well - the spirit of generosity. Multinational companies, businesses, philanthropists are all coming together to pledge support and lend a helping hand. Let’s have a look at…

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How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

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Brands’ Ethical Power

What effect does a brand’s ethics have on its consumers, you ask? Well, ethics can be a potentially powerful source of influence when it comes to consumer and their decisions. So much so that if a brand’s ethical credentials are strong, it can do wonders for its sales and on the other hand, if it gets…

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Strategic Brand Collaborations

It’s a pretty competitive market out there, what with a plethora of homogenous products and services available out there for customers to choose from. With so much competition, it is undoubtedly challenging for brands -, and that’s where co-branding comes in - a smart strategy for brands to stay relevant and build customer loyalty. A…

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How to Be an Irresistible BroadBrand

Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…

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We Need Brand Heroes

The pandemic era The Covid-19 virus has come into our lives in unexpected and violent ways, putting governments and healthcare institutions to the test. A new reason for social activists to seek a stronger response from companies. This generation of consumers, who have lost faith in governments, claims the social role of brands should not…

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Brands Getting Corporate Social Responsibility Right

Have you thought about why you choose to support certain brands and withhold support to some? Here’s a cue - Corporate Social Responsibility (CSR). When companies choose to do something for the community and think beyond merely their bottom-line, it doesn’t just benefit them financially but also builds trust for them amongst consumers. To be…

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