Key Actions To Take Off Your Clothing Brand

The world of fashion is dominated by the United States, China and Japan. Although the pandemic has caused havoc there much as it has in Spain, with ACOTEX reporting that the industry experienced a 39.8% drop in 2020, the truth is that global growth has been projected to rise to 1.5 trillion dollars in 2021,…

Read more

How ASMR is used by brands

The concept of ASMR (Autonomous Sensory Meridian Response) is one of the most widely- used tools in the world of neuromarketing, especially at sensory level. It is defined as a biological phenomenon related to the perception of sensations that are associated with well-being. Those who enjoy ASMR explain that it elicits pleasure through external stimuli.…

Read more

How Tik Tok is Getting Brands to Put on Their Creative Hats

In less than two years since it launched outside China, Tik Tok has taken the world by storm. It has seen a remarkable 2 billion downloads as of April 2020. While Tik Tok started as a fun-based viral video platform, it has been gaining maturity with time. Today, marketers can no longer deny that this…

Read more

Discovering new business opportunities in the COVID-19 Times

Brand territory is nothing but the promise a brand makes to its customers and what it stands for in their eyes. The COVID-19 pandemic is causing major disruptions for marketeers, making brands foray into new territories or take a step back. Let’s have a look at some brands that are working against the clock in…

Read more

What Consumers Want: Natural Brands

by Guillaume Collinet   As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…

Read more

Brand-Landscape Post Coronavirus

The COVID-19 outbreak has made sure that whatever brands had planned for the year 2020 is put on a back-burner and a complete stop. This unprecedented health crisis has reshaped everyone’s idea of what this year would be all about. Sooner or later though, there will come a time when the smoke lifts and we…

Read more

Brand Packaging 101: The Essentials

It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…

Read more

COVID-19: Brands Showcasing the Power of Purpose

Undoubtedly, the COVID-19 pandemic has forever altered the way we live. As this unforeseen pandemic continues to engulf the world, something else has started to spread around as well - the spirit of generosity. Multinational companies, businesses, philanthropists are all coming together to pledge support and lend a helping hand. Let’s have a look at…

Read more

How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

Read more

Brands’ Ethical Power

What effect does a brand’s ethics have on its consumers, you ask? Well, ethics can be a potentially powerful source of influence when it comes to consumer and their decisions. So much so that if a brand’s ethical credentials are strong, it can do wonders for its sales and on the other hand, if it gets…

Read more

Strategic Brand Collaborations

It’s a pretty competitive market out there, what with a plethora of homogenous products and services available out there for customers to choose from. With so much competition, it is undoubtedly challenging for brands -, and that’s where co-branding comes in - a smart strategy for brands to stay relevant and build customer loyalty. A…

Read more
istanbul escortistanbul escortistanbul escortistanbul escortistanbul escortistanbul escortistanbul escort
istanbul escortistanbul escortistanbul escortistanbul escortistanbul escortistanbul escortistanbul escort
istanbul escortsistanbul escortsistanbul escortsistanbul escortsistanbul escorts
istanbul escortistanbul escortistanbul escortistanbul escortistanbul escortistanbul escortistanbul escort