When honesty makes you stronger

What happens when your brand is about to celebrate its 100th anniversary, and you receive a scandal as a gift? Last month, the world-wide famous Spanish brand Tous faced one of the biggest brand crises in Spain. Tous was accused by a jewelers’ regional association of fraud. The evidence was a dismantled silver bear pendant,…

Read more

Purpose Driven Brands

"As per a Harvard Business Review study, 64% of consumers who associate with a brand do so if the said brand shares their own beliefs and values" As per a recent study by Accenture research, 63% consumers prefer to purchase products and services from companies that live by a bigger purpose that goes beyond their corporate bottom line. Up…

Read more