NOLO Drinks

 COVID-19 has accelerated people's interest in maintaining good health and cutting down on alcohol, or even quitting in many cases. With this insight, companies have opted for a new market niche, NOLO drinks. They currently own 4% of the global alcoholic beverages market (WGSN, 2021), but this category is growing and diversifying, with alcohol-free takes…

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The Transformation of Beverage industry

Drinking alcohol is something that has been quite an integral part of our social fabric for long now and dare we say, also considered something of a “it” thing. Non-drinkers would be looked at with raised eyebrows, puzzled expressions and perhaps even mirth. Not anymore. Public health campaigns and increased health awareness among consumers have…

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