It is official: sustainability can no longer be referred to as the ‘future’ of packaging. It is already relevant in the present packaging design scenario and features as an important criterion for manufacturers while making packaging material decisions. More and more companies are campaigning for eco-friendly practices to reduce their carbon footprint and enthusiastically exploring sustainable packaging designs for their products.
While it is true that cost has been a major impediment in its growth in the past, it is all changing now. Brands are looking at it as a worthy endeavour, one that will reap major benefits for them in the long run. A big advantage for brands adopting eco-friendly packaging is that it will help them attract a demographic of like-minded people. This tribe of environmentally-conscious consumers is growing rapidly and it is the need of the hour for brands to be able to cater to them. Big brands such as Coca-Cola and Walmart understand this all too well and are already making considerable investments in sustainable packaging.
Whether you’re a big or a small brand, incorporating sustainability in your packaging design is easier than it seems, really. If you can make the switch towards working with suppliers who do not use materials harmful to humans and the planet in general, it will go a long way in setting you on the path towards going sustainable. Motor company, Ford deserves a mention here – it has established norms wherein it works hand-in-hand with its suppliers to establish GHG emission reduction and set energy efficiency goals in light of their quest to achieve sustainability in production. Food company, General Mills too has made sustainable sourcing commitments that involve a robust risk assessment plan to ensure they source sustainability from their suppliers.
More and more brands are adopting flexible packaging today – there is an increasing demand for design packaging that can replace traditional packaging materials such as glass and metals with chemically inert materials. Packaging company, Liquid Box offers bag-in-box packaging that uses high-end technology to ensure safe delivery of products to its dairy clients. U.K Retailer, Co-op too is a part of the ever-increasing tribe of food brands that are aiming to turn 100% sustainable, one pack at a time. A step towards achieving this new goal is the introduction of their flexible vegetable bags that are not only easily recyclable but also deliver the same benefits as their non-recyclable counterparts.
Brands that are still disconnected completely from the eco-friendly movement are far and few today and there is no denying that they are likely to see themselves lagging behind their competitors in the near future. So, if you haven’t already jumped on the bandwagon, it is about time you did!