DATE: 10/2016
BRIEF: Creation of the haircare line for Men
LABELS: Haircare, FIN, Berner
Packaging · 

Invigorating force for your hair

In addition to our work on the Pilar range, we have worked on the segmentation of XZ with the creation of a «Men» range.

With a limited offer and very specific benefits, we have created an identity design to meet the needs of men that until now where using “hidden” their wife’s XZ shampoo.

The cobalt blue of the container, the “bold” design marked by a rhythmic contrast of typography and colour, along with a clean, simple iconography and graphic style, make our XZ «Men» range look modern and masculine.