Vila Aurora

DATE: 04/2020
BRIEF: The creation of Vila Aurora
LABELS: Land · Fruit · Branding · Logo
Branding · 

Passion and respect for the land

There are projects that we fall in love with, especially because of our clients. Aurora is a fighter who, for 2 generations, has been in charge of a family business dedicated to fruits and vegetables production.

From an early age, Aurora has known how to appreciate the value of a job well done: perseverance and patience for her lands give the best products. A dedication she decided to share this year to go beyond her local vicinity and expand abroad.


For her online store’s creation, she needed a brand that represented her values and philosophy. To do so, we went on with a workshop session to define the naming with the client. With this, came to life the name of Vila Aurora. Merging the place where here fields are located – Vilanova i la Geltrú – and her own name, combining tradition and her family’s future in a unique and emblematic naming.

As far as her visual identity was concerned, we were inspired by stamps that help identify both the origin and the quality. This way, Vila Aurora strengthens its legacy with an elegant serif and passion fruit red which, coupled with an origin seal, acquires a genuine link between tradition and selection that is reflected in its Brand essence.


As for the website’s design, we opted for a clean and tidy graphic style with red, black and grey touches that help to emphasize the true protagonists of this story: its fruits and vegetables. To do so, we assisted Aurora with artistic direction at photography level to achieve the products true colours without further editing. This way, the best of the land stands out with a glance generating the same effect that consumers will perceive when receiving their order at home.