Tom’s Ice Creams

DATE: 04/2022
BRIEF: Re-design for Tom's ice Cream packaging
LABELS: SLO · FMCG · Ice Creams
Food · Digital · Packaging · Branding · 

THE GOAL

How can a legendary Brand be honoured, without having to lose its essence that so attracts generations of both Millennials and Alphas alike?

THE SOLUTION

The biggest challenge was to redesign the iconic characters using their unique style and strokes. We strived to preserve the distinctive features of the graphic style, whilst still adding a more childlike and contemporary touch to achieve a timeless representation. This redesign involved updating the entire graphic ecosystem of the brand, using flat lines and softer, pastel colours in order to stay consistent with the concept of childhood.

FEATURES
Branding
Millennials
Alpha
Strategy
Design

PACKAGING DESIGN
Delicious
Fun
Iconic
Characters
Ice Cream