Squared Cheese

DATE: 2021/10
BRIEF: New Square Cheese Packaging
LABELS: Packaging Design
Packaging · 

THE CHALLENGE
The challenge consisted of gaining the lead position in a particular category of brands. These are brands that have managed to capitalise on the relationship between their products and nature, representing picturesque scenes in a kid-friendly  style.

THE SOLUTION
Rather than opting for child-oriented images of nature, we wanted to focus on how adults might take pleasure in the luxury of this product. Dairy served in such a format lends itself to greater creativity and freedom, inviting families to enjoy a natural snack. In terms of design, we worked on something that spoke to our brand essence, which was based on the concept of “natural bites, moments of pleasure”. We did this by using a fresh and fun image and incorporating a category-based, colour-coding system, thereby achieving something that was both casual and indulgent.

FEATURES
Packaging
Design

PACKAGING DESIGN
Indulgent
Cheerful
Naïf