The goal consisted of gaining the lead position in a particular category of brands. These are brands that have managed to capitalise on the relationship between their products and nature, representing picturesque scenes in a kid-friendly style.
Rather than opting for child-oriented images of nature, we wanted to focus on how adults might take pleasure in the luxury of this product. Dairy served in such a format lends itself to greater creativity and freedom, inviting families to enjoy a natural snack. In terms of design, we worked on something that spoke to our brand essence, which was based on the concept of “natural bites, moments of pleasure”. We did this by using a fresh and fun image and incorporating a category-based, colour-coding system, thereby achieving something that was both casual and indulgent.