SANY

DATE: 03/2017
BRIEF: Create the new packaging for Sany
LABELS: FMCG, MAR, Novatis
Packaging · Branding · 

Genius!

Pointbleu was challenged to reinvent a brand belonging to a market where it is very complicated to stand out: the tissue and paper category.

Even though innovation is key in this category, it often goes unnoticed by consumers, reason why it is very important for the brand to know how to transmit its message in a clear and attractive way.

Considering the effectiveness of the brand and taking into consideration the multi-cleaning nature of its products, we reinterpreted Sany’s brand essence to ‘just one rub will make the magic happen’.

From this new positioning, we created Sany’s genie, born from a paper roll instead of a lamp to occupy a central position on the packaging. Because when you rub and clean with Sany, magic happens.

This icon, which present through the entire Sany’s range, shapes an statutory brand block that is contrasted with different background colours for each product: green, yellow, turquoise, etc. The transparencies on pack are key as well to show the product and highlight its quality.

An impacting design that is clearly positioning Sany as a serious challenger in the market.