Saarioinen’s Food Story

DATE: 2022/03
BRIEF: Create the new range for Saarioinen Food Stories
LABELS: FIN · PACKAGING · FMCG
Packaging · 
THE GOAL
To emphasise the unique recipes from different places around the world, as well as the amazing sauces that come with each dish.

THE SOLUTION
To enhance the idea of worldwide recipes, we settled upon the name “Food Story”, in which each dish tells the story of the flavours that consumers will discover as they carefully pull back the film of its packaging and begin their food journey. A sensorial journey that kicks off with saturated colours, which contrast with jaw-droppingly good flavours. In fact, the dish itself emerges from the centre of the letter O, a subtle interplay between its surprising recipes and rich flavours. Taste the journey!

FEATURES
Branding
Strategy
Design
Packaging

PACKAGING DESIGN
Travel
Delicious
Recipes