Piazz

DATE: 10/2020
BRIEF: Create the new image for a new marketplace
LABELS: SLO · Digital · Ecommerce
Branding · 

OUR AIM
Create a simple, descriptive and memorable brand to explain what this Marketplace is all about. Highlight what is outstanding about this company from its advantages in terms of ease, to its offers and the security it provides through Telekom Slovenije.

OUR SOLUTION
Under the brand essence “glocal shopping right for you” we undertook a brainstorming session. After several meetings with the client, we found the perfect name: PIAZZ. The naming is a shortened version of the Italian word Piazza, adds a technological and speedy touch, with a double ZZ will drag attention of Slovenians.Its meaning, town square, defines this Marketplace as the place where we approach global products for all local needs in the most suitable way. It is a window to the world that, as we can see in its imagotype, adapts to their needs. The mint green colour stands out as being fresh and trendy, lending a contrast to the robustness and security of the PIAZZ typography. This square changes according to the different sections of the website, or the presentation of its products coming in and out of a magic window where the client can insert their hand and make all their dream purchases come true A whole world of possibilities at your fingertips.

FEATURES
Brand Strategy
Brand I/dentity
Naming

CORPORATE IMAGE
Flexible
Reassurance
Trendy
Fresh