To design the first organic milk for dairy lovers seeking not only an excellent taste, but also the best for the environment.
For the design of the first organic milk produced entirely in Saudi Arabia, it was very important to be able to convey a wholesome image, speaking to the importance of nature and the organic world. In tune with the Brand Essence of the product “Careful with Nature”, the pack depicts cows freely grazing in the radiant sun, as well as a creamy texture that reminds you of how the flavour of organic milk cannot be matched. In this way, nature and flavour come together, complemented by a hint of craft-making, which speaks to notions of simplicity and helps bring home the idea that this milk is free of additives. Finally, we introduced the milk’s colour-coding system (red and blue) for low and full-fat milk, for those consumers who seek to take care of their health and the planet at the same time.