Mia

DATE: 04/2017
BRIEF: Create the new brand for feminine packs
LABELS: Feminine care, MAR, Novatis
Packaging · Branding · 

THE CHALLENGE
Create a descriptive, charming but clear icon that will clearly identify the new cotton like range of Mia pads. Emphasise the benefits of cotton in a very simple yet dreaming way.

THE SOLUTION
To continue empowering Moroccan women, we moved towards an evolution of their original brand essence to enter the world of softness with “Quality Confort is Confidenceā€. In this new world of softness the brand is encapsulated in a bubble while the rest of the pack is blooming with cotton flowers that express the new soft cotton technology to keep our women comfy all day long.

FEATURES
Packaging

IMAGE PACKAGING
Feminine
Dreamy
Soft
Poetic