Consistency is the key
Bimo is a historical Moroccan group with flagship and popular product/brands very different one to another. Mondelez decided to unify them under a same graphic guideline, as they have done with Lu in France, to promote Bimo as a mega brand.
In this context, our challenge for this collaboration is to give life to this new graphic guideline with the creation of new products, new brands,
new concepts, some key visual and even the modelization of their entire biscuit portfolio.
A global collaboration for which success depends on our capacity to be creative in a very limited frame and short timings.