As a new player in the fresh dairy market, Kiri has delved into a land of flavourful and wholesome natural pleasure, where creamy yoghurt combined with generous fruits represent the best of nature. Kiri Yogurt’s new design is unequivocal, doing justice to the natural world they have already created whilst now also setting out to have us consider the delight of a delicious yoghurt.
While Kiri Brassé originally focused on the quiet and calm of the countryside, the focus is now on a balance between the brand’s core experience – which remains at the centre – and the compelling nature of the product itself. Brand codes are still present in the central strip, but are now juxtaposed by a lavish, meticulously organised universe, composed of macro-fruits and a close-up of creamy and delicious yogurt. The world of the “naturally delicious” has come to the fore, with the main goal of capitalizing on Kiri Yogurt’s unique attributes and gaining distinction as a brand.