DATE: 03/2015
BRIEF: Create the new Kala redesign.
LABELS: Beverages, CRO, Atlantic Grupa
Packaging · Branding · 


Kala, a mineral water from Croatia, aimed to adopt a total new identity to step out from the water category standards. For this reason, we created a new universe emphasizing on its feminine personality and its floral essence given by its name. The combination of a vibrant cyan with the nature decoration gave Kala the character it deserved. The new Kala bloomed.

With a more desirable, iconic and stylish image the brand has seduced a new audience including international tourists visiting Croatia, which this year has chosen Kala over other leader brands.