HIRO

DATE: 08/2019
BRIEF: New Packaging Design for Hiro
LABELS: MAR · PACKAGING DESIGN · CLEANING PRODUCT
Packaging · 

Discover the fragrance of cleaning

Moroccans are characterized for being friendly and family-oriented people. For this reason, cleanness and fragrance is an important aspect in every Moroccan household when inviting people over.

In a market with limited options on home care brands and fragrances, Hiro arrived to democratize the floor cleaning category in Morocco. We worked in the creation of this new brand for home care as well on the development of their logo and packaging design.

Inspired the brand’s mission of “making cleaning easier for all Moroccan households”, we wanted the product packaging to be impactful with a simple message and differential among the rest of the category.

After constructing Hiro’s brand essence, “The fragrance of cleaning”, we worked on its packaging design for 4 different fragrances, in both bottle and sachet format. We created an aspirational, clear and purified brand for the Moroccan housewife that could be easily identifiable among other brands in the market.

Pleasant fragances unique for each different Moroccan household in both bottle and sachet format. Beautiful packaging. Colorful and visually charged. The smell of clean. Light colors.